A number of characters appear to be mindlessly roaming the screen during this game. Only these characters may you photographed. In the middle of the screen, on a little TV, everyone can see the photo you capture as you aim and shoot. Be careful with your announcements because this is the meat of the game.
Quite a few people make appearances in the game. The majority of the figurines at initially are just "regular peeps" with different shaped heads. A man in a hat, an angry man, an insect, and a couple in love are some of the oddballs in the bunch.
Among the initial figures to become part of the group of "ordinary peeps" is the man with the hat. Every other photograph of average people is so embarrassing because of what happens when their photos are published, thus it's hard not to take a picture of him. After taking a picture of the man in the hat and having all the other characters notice it, even the average person wants to wear a hat.
When you photograph a typical individual donning a cap, the whole domino effect becomes apparent. No one wants to wear a hat anymore. It's starting to get a lot of attention.
Taking pictures of the two of them when they're in love and flaunting it will bring shame upon them. There aren't likely to be many happy couples out and about these days, either. "Who watches to see if people can get along?" eventually.
Now comes the thrilling part. Getting a photo of the angry person without them yelling at anybody will get you the advice to "catch 'em while they're doing something." All they do is look for things, so that's why you're doing that. The media goes ballistic once you photograph them yelling, leading to irrational square assaults.
After releasing your rage on camera, it's tough to get back to your regular routine. As the common people begin to avoid and even dread one another, the squares and circles will begin to rebel against one another. As soon as they flush, the common people begin to hate one another. When this happens and is recorded on film, the animosity and violence escalate into a violent explosion.